Discover why organisations choose to partner with us.
+ We minimise the risk and maximise the return for our partners
Our point of difference is simple –
we put our money where our mouth is. In addition to creating and delivering
innovative major event products, we also provide an underwriting facility,
minimising risk for our partners while ensuring that we have the ultimate
incentive to maximise returns for all involved.
+ We have successfully delivered some of the world’s biggest events
Our senior leadership team has a
combined 65 years of experience in the successful delivery of some of the
world’s biggest events, from Rugby World Cup 2011 and the NRL Auckland Nines,
to the 2006 Commonwealth Games and the Volvo Ocean Race. We have been there and
done it….and have a closet full of dated event merchandise to prove it.
+ We have the bright ideas to help you attract new audiences
and reinvention is king. Beyond generating significant incremental revenues and
re-engaging with core fans, innovative products such as the NRL Auckland Nines provide a powerful platform to
attract new audiences and ultimately, build a wider relationship with them. We
understand and have significant experience in repackaging existing content to assist
sporting codes in achieving their wider strategic ambitions.
+ We don’t do square pegs
To achieve the right results, you
need the right tools for the job. Recognising that each situation is unique, we
began every new project by asking the question ‘what are the tools required to achieve
success?’ Once answered, we set about building the optimal team for the
project, augmenting a core group of senior staff members, with a range of fit
for purpose internal and / or external resources, often by leveraging our
extensive global networks. Simply put, this approach allows us to bring the
right people with the right skillsets to the table at the right time to achieve
the right results.
+ We make the right calls
With such high stakes on the line we
do everything that we can to tilt the odds in our favour. Each event concept is
subjected to exhaustive due diligence, with every possible scenario modelled
and every assumption validated. We are very particular about who we choose to
partner with, working only with organisations whose core values we believe are
aligned to our own. Ultimately, we minimise our risk by backing the right
events, at the right time with the right partners.