Duco Events have proved that they can deliver exceptional major events and in doing so support the strategic ambitions of both the sport’s governing body and the host city. No more clearly is this exemplified than Duco Event’s staging of the NRL Auckland Nines.
The Nines was a completely new product. On one hand this provided risk, as it was unproven, on the other it was globally unique. A three way partnership, led initially by Duco Events, was established – Duco Events (event promoter), Auckland Tourism, Events and Economic Development (ATEED – the host city) and the National Rugby League (NRL).
The combination of a great event concept, in the right city, at the right time and with the right partners delivered ultimate success.
The NRL Auckland Nines outperformed on all levels and has since established itself as an ongoing ‘Anchor Event’ in Auckland.
The success of the NRL Auckland Nines grabbed international attention and recognition with the event winning the “Best Homegrown Event” award at the prestigious 2014 SportBusiness Ultimate Sports City Awards.